Oftentimes, a client or coachee will ask this question: How do I get ahead of my competitors?
And my response will always be: Are you focus on your competitors or focus on the competition?
It matters greatly where you set your FOCUS on.
If you focus on your competitors, you will never get ahead of the competition because you will always be occupied and distracted with things outside of your control.
If you focus on the competition, you will set yourself ON-FOCUS and drive your energy and time to what will only impact you towards getting ahead in the game.
1. What sets you apart in the marketplace?
Rather than being occupied with what your competitors are doing, focus on communicating to your market the value that you can deliver. Focus on your knowledge, skills, experience, expertise and what you do best.
2. What is your reputation at work or in business?
Instead of being busy observing the works of your competitors, focus on building your reputation. Own a territory, claim it. Build yourself as the “authority” or “expert” in what you do exceptionally well.
3. How well are you positioned in the marketplace?
Better than spying on your competitors, secure your post and your value to people. Set yourself up as the “go-to-person” and authority in your field of expertise. Leverage on everything you know and can deliver excellently.
4. What is your market value?
As oppose to monitoring the pricing structure of your competitors, make certain that as an authority figure, you’ve got an expert pricing. Make sure that you are not being paid only by the hour of work but your perceived value is commensurate to your years of accumulated learning and serving.
5. How well do you believe in yourself?
Contrary to being heavily engaged in the number of followers of your competitors, evaluate how much you believe in yourself. Countless of times, people reach the limit of their belief before they reach the limit of their talent — that is called self-sabotaged!
Set your FOCUS on the competition and not on your competitors. Learn the rules of the game, master it and you will never have to compete again. Experts rise above the competition and the higher you get, the better it gets. It is less crowded up there and you can see from better view.
Be very confident of what you can offer and deliver it exceptionally well. However, be very sure as well that you stay within the “north” of confidence and away from the “south” of arrogance. Never allow yourself to be trapped inside a competitive situation, for what you can do, only YOU can do it. Others may do similar things but no one else can deliver exactly what you can. Focus on the competition and simply win every game.